Apprentice Challenge

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Business students at the high school participated in the Adelphi University Apprentice Challenge, working in teams with students from other school districts to develop a marketing plan and present it to marketing executives in a simulated boardroom-style environment.

Judges included executives from major companies, such as Didit, LiveNation, Publishers Clearning House, Apple Inc., Scotto Brothers, Bed Bath & Beyond, Campagnuolo Consulting Group, teamDigital Promotions, Sea Star Strategy, AAA Northeast and Adelphi University.

The case study given was for a product distribution company in the subscription sample box industry. The students put forth their best efforts, and one of the teams won the first round in the board room.